Projects/Twitch

Twitch · launched

Creator Home + Creator Experience

Creator-facing platform experiences including Creator Home, personalization, experimentation, community recommendations, and creator tooling.

Creator Home + Creator Experience product screenshot

Overview

Led product work on Creator Home, the default landing page in Twitch’s Creator Dashboard. It brings relevant announcements, recent-stream performance, guidance, and actionable insights into one personalized experience for streamers. The product launched in 2022 and served more than 10 million creators.

Product approach

The work sat at the intersection of platform capabilities, creator needs, personalization, experimentation, analytics, audience engagement, monetization, and iterative product learning.