Overview
As Product Manager, led the launch of DealerOn’s Auto Parts Kit ecommerce integration, a centralized parts-and-accessories shopping experience embedded in dealership websites.
Product approach
The product combined a vehicle parts finder, ecommerce purchasing, sales analytics, customer support, promotion planning, and merchandising tools. Discovery and launch work included surveys, A/B testing, a limited beta, analytics monitoring, and measurement of monetization and retention.
Outcomes
Expanded the platform to more than 25 dealerships. Pricing-model changes contributed to a reported 92% revenue increase.